Using strategic planning principles for your personal career can create direction, clarity, and focus that ultimately leads to a more successful career. This Interactive Session/Workshop focuses on strategies that university press professionals, in a wide range of career levels and job functions, can take to plan, manage, and advance their careers. We will explore principles of strategic planning, goal setting, prioritization, and more toward personal career development. We'll also discuss the SSP Skills Map and key skills that will be needed in 2030 and beyond; how these skills might differ for editorial, marketing, production, and management; the value of professional certification and advanced degrees for publishing professionals; and awareness of the need for publishing to be accessible and to include people with diverse backgrounds and perspectives. The strategies, tools, and action steps we'll explore in this interactive session will aid you in mentoring others, benefit your team and your organization, and help you to advance through the profession and achieve your goals. || Speakers: Randy Townsend; John W. Warren; Danielle Galian; Ashley Warren