In an era where digital transformation is reshaping industries, the publishing sector is evolving from traditional models to dynamic, service-oriented frameworks. This session explores publishing as a service from three perspectives: the evolving expectations of researchers, the adoption of B2C digital tools in open access environments, and the novel role of library publishers. We will discuss how insights from customer research can redefine what authors value, examine the adoption of traditional direct-to-consumer technologies in scholarly communication, and consider the motivations behind library-led publishing initiatives. Join us to understand how these elements enhance service delivery in the scholarly publishing landscape.