What's another session at SSP on how the industry needs to innovate, evolve the business model, and hire digital natives? It's another session telling us what we already know. Instead, this session will cover a range of topics and give you real, achievable strategies for how to truly make digital transformation happen. Topics will include: Changing culture: How to operate like a commercial business, Your measurement framework and getting stakeholder buy-in, Overcoming your fears of data and analytics, How to scale: when to onboard new tech/tools, when to partner with an external expert, and how to upskill your internal team — and yes, with limited resources, Taking inspiration from outside of this industry, particularly when it comes to product development and user experience