Principal, Colleen Scollans LLC
Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division. Based in New York, she led 250+ Marketing, Digital Strategy and Data/Analytics professionals around the world. In addition to Marketing, Colleen has also held leadership roles in Sales, Product, and E-commerce. She is known for driving strategic alignment and innovation around the customer.Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern marketing strategy and helping organizations successfully adopt marketing technology.