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Colleen Scollans

Principal, Colleen Scollans LLC

Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division. Based in New York, she led 250+ Marketing, Digital Strategy and Data/Analytics professionals around the world. In addition to Marketing, Colleen has also held leadership roles in Sales, Product, and E-commerce. She is known for driving strategic alignment and innovation around the customer.Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern marketing strategy and helping organizations successfully adopt marketing technology.

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On-Demand Presentations

Bringing Diverse Perspectives into Scholarly Marketing

57:58

Release Date: 08/31/2020, Colleen Scollans, Dean Smith, Kasia Repeta

With the ongoing climate change, COVID-19 global health crises, and the spread of racism and xenophobia in the United States and around the world, there has never been a greater need for purposeful actions and well-designed outreach and awareness-building efforts. This webinar outlines approaches for sifting through research content and technology solutions for developing carefully considered content dissemination and community engagement campaigns for global change. The speakers will provide a set of ideas and calls to action to draw attention to what can be done if we all embrace this important time in history and work to solve some of the most pressing global issues. Those attending the live screening will be encouraged to provide feedback and pose questions via live chat. These questions will be recorded and shared for further discussions via a new SSP C3 online community.