Values including objectivity, respect for participants, reliability and reproducibility, and transparency have guided standards for research in the sciences and humanities, and publication in scholarly literature. Notwithstanding these efforts, substantial disparities persist regarding who is included in research, how broadly findings may be generalized to all in society as opposed to those included in sufficient numbers to power research, and how using existing research data in rapidly evolving algorithms and other forms of augmented intelligence will affect equity and social justice. Articulating the values at stake in the research enterprise and explicitly attending to these considerations in scholarly publishing—from the point of solicitation of submissions to post-publication engagement—has the potential to enhance both the impact of research and its applicability across an increasingly diverse population. These considerations are especially critical now amidst the explosion of innovative technology and machine learning, rapid scientific advances, and the rapidly changing health care ecosystem more broadly. This talk will start a conversation in what we value, and how those values will define our commitment to the integrity of the research-to-publication-to-engagement-research cycle.