From open access initiatives to investment in AI and visual communications, the publishing community is reshaping how scholarly research outputs are prepared, published, and disseminated. However, many authors remain hesitant to commit to industry changes or are unaware of the benefits associated with new publishing avenues and tools, highlighting the breakdown between industry goals and author interests and needs. Bringing together industry professionals and researchers, this panel will reveal the primary questions that drive author uncertainties around innovation in the international publishing community. Speakers will share knowledge gained from successful and ongoing efforts regarding the creation and implementation of author-focused initiatives, in addition to challenges and solutions. This session will be an open conversation welcoming audience participation. Topics discussed will educate the scholarly community on both sides of the editorial desk: industry professionals and authors will share their perspectives to increase transparency and inclusivity throughout the global scholarly community. || Learning Level: Mixed-Learning || Speakers: Anne Gering; Avriel Licciardi; Christopher Hollister; Luke Barrett; Shaun Marcott

In an era where digital transformation is reshaping industries, the publishing sector is evolving from traditional models to dynamic, service-oriented frameworks. This session explores publishing as a service from three perspectives: the evolving expectations of researchers, the adoption of B2C digital tools in open access environments, and the novel role of library publishers. We will discuss how insights from customer research can redefine what authors value, examine the adoption of traditional direct-to-consumer technologies in scholarly communication, and consider the motivations behind library-led publishing initiatives. Join us to understand how these elements enhance service delivery in the scholarly publishing landscape.