The rapid development of artificial intelligence and AI-driven automation has barreled through scholarly communications, leaving a path of both opportunity and opposition. We can see AI now playing roles once served by humans, as AI tools are “reading” websites, “authoring” papers, and “reviewing” manuscripts. Are scholarly communications professionals prepared to access AI bots as our “users”? Are there aspects of reading, authoring, and reviewing that we should accept or even encourage? And which aspects should we avoid, which remain the exclusive domain of human users? What incentives (and disincentives) can we implement to impact the appropriate use of AI in research in publishing?