The word "innovation" is on everyone's lips. Yet, of all the career paths in scholarly communications, one of the least discussed is entrepreneurship. This panel features CEOs and founders who have launched ventures ranging from publishing houses to technology start-ups, community organizations, and consultancies. Of course, entrepreneurship is about having a (good) idea for a product or service. But at the heart of all new ventures lie two critical matters: money and people. How can I fund my business, and what are some differences between bootstrapping and securing external funding? Why does cash flow so often determine success or failure? How can I find the right partners, and what are the key roles that need to be filled to get started? More topics will be covered, including the importance of business models; creative marketing on a limited budget; storytelling and legitimacy-building; shortcuts to administrative duties; attracting talent; technology hurdles.