Just as new directions in leadership have changed the way organizations have thought about their activities, cultures, and policies, new directions in data have done the same. While many organizations have used data to track the success of usage, sales, and other activities, this panel will outline some actionable ways to blend quantitative and qualitative data to foster innovation. In this session, our panelists will discuss the ways organizations can use internal data to improve workflows and staff experience, how we can use data to better inform the impact of our outputs and activities, and how data can help us understand our stakeholders’ decision-making process and motivations.