In an era of tightening library budgets and evolving research behaviors, professional and scholarly publishers are under growing pressure to expand beyond traditional subscription models. This webinar explores practical and forward-looking strategies for revenue diversification that align with publishers’ missions while responding to market realities. Attendees will gain insight into alternative income streams such as data and analytics services, author- and institution-facing products, licensing and partnerships, sponsored content, education and training offerings, and value-added digital tools that enhance research workflows. Designed for publishing executives, strategy leaders, and product managers, the session will focus on real-world examples and decision frameworks that help organizations assess fit, risk, and scalability. The discussion will address how to pilot new initiatives, balance commercial innovation with scholarly integrity, and build internal capabilities to support long-term growth. Participants will leave with actionable ideas and a clearer understanding of how diversified revenue models can strengthen resilience and sustainability in the rapidly changing scholarly communications landscape.