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Madison Crystal

Senior Brand Communications Manager and Head Writer, PLOS
Madison Crystal is the Senior Brand Communications Manager and Head Writer for PLOS. She graduated from UC Berkeley with a BA in English and has worked in marketing and communications for the past 9 years, primarily at non-profits. She loves helping organizations articulate and advance progress towards their mission. She joined PLOS in 2016 providing training and communications support to researchers serving on PLOS Editorial Boards, eventually shifting to broader marketing roles. In her current capacity, she provides brand strategy direction, messaging and voice for PLOS and our journals.

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June 21, 2022, Ginetta E.B. Candelario, BethAnne Dorn, Madison Crystal, Audrey Clark

Scholarly journals represent more than just the articles collected therein. Sometimes they are more widely known and recognized than the organizations supporting them! There may also be contrasts between the branding of a journal and its perceived or actual utility to its discipline. This discussion will include input from various stakeholders—editors, authors, and researchers—to identify best practices for reconciling and realizing branding goals.