This is the story of The Journal of Urology, a peer-reviewed journal, and its Editorial Board. We've worked together to grow the foundational values of a team and publication that stand for more than chasing impact. We are committed to engagement, DEI, involving early career researchers, transparency, and instilling a vibe of belonging. The vibe needed to be a vertical integration, starting at the beginning of our processes all the way to the end, with full buy-in of our editors, authors, reviewers, readers, and community. Learn from our Editorial Board members, who lead demanding research groups and practices, yet prioritize this mission, and scholarly publishing community members willing to share their time and passion to help make us better. In the words our Editor-in-Chief, Dr. Robert Siemens, often borrows from Jerry Reed's "East Bound and Down": "We've got a long way to go and a short time to get there."