Skip to main content
Favorite
Add To List
Tao Tao

Tao Tao

Consultant, Tao-Consulting
Tao Tao is an independent consultant focusing on the Chinese academic market. She has worked in the scholarly publishing industry for her entire career, starting as Associate Editor of Chinese Medical Journal, the oldest academic periodical in China. Later she joined The Charlesworth Group, a UK publishing services company, and helped establish their first overseas office in Beijing and held the position of General Manager for 15 years before moving to the US office as Vice President of China Sales. Years of work in China and in the US has given Tao a good understanding of both the Chinese and Western community of academic communications.

Matching Videos

1 Matching Videos
On-Demand Presentations

The Changing Academic Publishing Landscape in China

01:09:33

Release Date: 08/24/2020, Zong-Ming Cheng, Tao Tao, Donna Minton, Ph.D., Lori Carlin

For nearly two decades, international publishers have seen tremendous output from China provide mainly positive impact on their publishing programs. They’ve experienced growth from subscriptions to submissions to accepted papers, with little end in sight…or is there? China may now believe it is time to “build its own ship and sail independently,"" developing their own international academic publishing market. Recent activities and reports certainly indicate that China is looking to expand their scholarly publishing efforts, trying new approaches and providing funding to support experimentation. Now, an unprecedented large-scale national plan (including the “Action Plan for the Excellence of Chinese STM Journals”) includes specific directives to encourage internal, domestic collaboration and expansion. What if these efforts lead China to turn their publishing output inward? In this session, experts with local experience in China will provide first-hand insights into the most recent Chinese directives and developments that have the potential to disrupt the academic publishing industry in China. We will hear directly from those experimenting with new and novel approaches to publishing research in China, along with what Chinese researchers are saying today about publishing, open access, how they make submission decisions, and what publishers need to know about the new and emerging opportunities and challenges in China.