Marketing in scholarly publishing is changing faster than ever, with new platforms, technologies, algorithms, and expectations. Staying ahead has never been more challenging—or more critical. Join us for a practical discussion that aims to provide attendees with actionable insights and tools to thrive. In this session, our expert panel will share real case studies and proven strategies that are driving results across the scholarly community. Highlights include: Metrics that matter most to measure success Strategies to achieve big results on small budgets Personalized and interactive content to engage your audiences AI use cases Emerging platforms and formats to expand your reach Knowing when to persist and when to pivot And more! Whether you’re a solo-marketer for a small society publisher or a member of a large corporate team, this session will provide ideas you can implement right away to start working smarter, not harder. Register today!