How to Generate Income from Video Conference Proceedings
The COVID crisis has moved all scientific events online. While it remains to be seen when in-person events will return, it is fair assume that online events are here to stay, whether as standalone or hybrid meetings. In effect, meetings are now "born digital", with sessions and presentations captured natively via video conference software. Scholarly societies, in their dual role as event organizers and publishers, have a unique opportunity to leverage this new valuable source of video content to generate new income, whether directly or indirectly. Media publishing service Cadmore Media has interviewed several organizations that had been successfully monetizing recorded content from their events before the crisis, with business models ranging from add-on registration packages, library subscription products, sponsorships and professional development bundles, to membership benefits. This session will explore a number of these case studies and demonstrate best practices for publishing video proceedings, including: peer-review; metadata standards and workflows; indexing and SEO; searchability; accessibility; and last, but not least, an optimal user experience for recorded papers.