In a world of increasing pressures on the scholarly ecosystem, incentivizing and recognizing peer review participation is foundational. But what, exactly, defines an incentive? How do we build a culture of meaningful recognition? In this session, panelists will discuss the latest trends in and pressures facing peer review from a variety of perspectives. Is recognition compensation, acknowledgement in professional advancement? Is it an incentive to provide a tool that removes some of the task work and lets a reviewer focus their time where their expertise really makes a difference? Should we encourage the use of AI in peer review? If so, how can AI be used responsibly? No single incentivization or recognition model will work for everyone, but what best practices should be common?