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BethAnne Dorn

Product Marketing Manager, Research Square

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Jun 21, 2022, Ginetta E.B. Candelario, BethAnne Dorn, Madison Crystal, Audrey Clark

Scholarly journals represent more than just the articles collected therein. Sometimes they are more widely known and recognized than the organizations supporting them! There may also be contrasts between the branding of a journal and its perceived or actual utility to its discipline. This discussion will include input from various stakeholders—editors, authors, and researchers—to identify best practices for reconciling and realizing branding goals.