Colleen leads C&E’s Marketing, and Customer Experience practice. She is a seasoned marketing, digital strategy, and customer experience leader. Before consulting, Colleen was the Chief Marketing Officer for Oxford University Press (OUP). As global CMO, Colleen led over 250 marketing, digital strategy, and data/analytics professionals worldwide. She was responsible for all aspects of B2C and B2B marketing. As the Lead Digital Strategist, Colleen spearheaded OUP’s digital and marketing transformation, developed a data/analytics culture, and was a consultative partner to OUP’s society clients. During her tenure at C&E, Colleen has successfully expanded the practice, helping numerous clients modernize marketing and improve their customer experience. Colleen is a renowned marketing technology expert, and one of the top CDP (customer data platform) experts in the country. She writes and speaks frequently on the topics of marketing transformation, customer and author experience, and audience engagement.
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