Have you wondered how AI products get out into the world? Join four builders from Informa, American Medical Association (AMA), American Institute of Physics Publishing (AIPP), and Oxford University Press (OUP) as they share their real world experience of building and launching AI products. To help ground the exploration, we introduce a framework (AI Maturity Curve) for thinking through where an organization, or individual AI project/product is on its journey from idea to world-scale product: 1. Getting Oriented, 2. Ideation and Idea Selection, 3. Experimentation, 4. Prototypes and Testing, 5. Alpha/Beta Product, 6. Scaled Production Product. Participants will discuss case studies from their organizations: a deeper dive into a specific use case and experiment, tackling how 1) the decision to focus here was arrived at, 2) data and technical work/decisions, 3) prototyping/ product, 4) results, and 5) lessons learned.