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Where are my Authors? Marketing, Analytics and Data for an Open Research Future

In an increasingly author-centric future where decisions of where to publish are driven by funder requirements and availability of APC funding, the need to differentiate is more critical than ever for publishers. But reaching authors with the right message requires good author data, sophisticated technologies, and the right mix of channels to get to authors with the right message at the right stage of their authoring journey. This session will laser in on how publishers are adapting Marketing to meet author needs, considering data and technology, channels, and best practice. The session should help the audience understand the relevance and impact of Marketing in this changing environment and what the likely next steps should be for publishers in the coming year.
Publication Date
2023 | Jun 01

45th Annual Meeting (2023)

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"Transformation, Trust, and Transparency" The pace of change in our industry continues unabated, with seismic shifts in areas such as the dissemination of research, business models, and the nature of the workplace. And yet, while pressure for change has become the new normal, fundamental change has proved more elusive. We invite you to join us in highlighting the Trust and Transparency issues that underlie many of the challenges we face and exploring what it takes to create more meaningful Transformation in scholarly publishing.

Matt Giampoala

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Vice President, Publications, American Geophysical UnionVice President, Publications, American Geophysical Union

Matt Giampoala serves as the Vice President for Publications for the American Geophysical Union (AGU). He’s responsible for overseeing AGU’s publications, including 21 journals and its books program. Matt has extensive experience as a publisher of journals and books across the spectrum of STM publishing and has led efforts in expanding access and engagement through open science and reproducibility initiatives. He is an advocate for promoting diversity and mentorship in scholarly publishing. Before arriving at AGU, he served in roles at Springer, Wiley, and Elsevier. Matt has a Ph.D. in Neuroscience from the Perlman School of Medicine at the University of Pennsylvania.

Mithu Lucraft

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Natasha White

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Sara Girard

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