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Bringing Diverse Perspectives into Scholarly Marketing

With the ongoing climate change, COVID-19 global health crises, and the spread of racism and xenophobia in the United States and around the world, there has never been a greater need for purposeful actions and well-designed outreach and awareness-building efforts. This webinar outlines approaches for sifting through research content and technology solutions for developing carefully considered content dissemination and community engagement campaigns for global change. The speakers will provide a set of ideas and calls to action to draw attention to what can be done if we all embrace this important time in history and work to solve some of the most pressing global issues. Those attending the live screening will be encouraged to provide feedback and pose questions via live chat. These questions will be recorded and shared for further discussions via a new SSP C3 online community.
Release Date: 08/31/2020
Business Models & Strategies | Keywords: technology, marketing, strategy, data, engagement, content, communication, tools, audience, users
Our debut series on the SSP OnDemand Library, the 2020 Professional Development Series offers presentations on current trends and issues in scholarly communications—from the impact of COVID-19 to diversity, equity, and inclusion in publishing--available at your convenience. New video presentations will be released each week; free materials and paid sessions can be accessed individually or as part of a group; all recordings may be accessed asynchronously, but registrants can also interact with presenters and fellow audience members during live screenings! Videos will be offered on the following topics: Business Models and Strategies, Diversity, Equity, & Inclusion, Editorial Innovations, Ethics and Standards, Global Trends, Research Perspectives. Featuring panels of leaders in their respective fields, this series is a must for anyone wishing to keep abreast of the latest developments in the industry.

Colleen Scollans

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Principal, Colleen Scollans LLC

Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division. Based in New York, she led 250+ Marketing, Digital Strategy and Data/Analytics professionals around the world. In addition to Marketing, Colleen has also held leadership roles in Sales, Product, and E-commerce. She is known for driving strategic alignment and innovation around the customer.Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern marketing strategy and helping organizations successfully adopt marketing technology.

Dean Smith

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Director, Duke University Press

Dean Smith is Director of Duke University Press. His career in publishing spans more than 30 years and includes experience in scholarly, STM, university press, and trade- and association-based publishing. His career has evolved with the profession in a variety of roles including as press director, digital platform director, journal publisher, director of electronic publishing, vice president of sales, and marketing and society publisher. He is a published author, poet, and freelance journalist.

Kasia Repeta

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Digital Marketing Coordinator, Duke University Press

Kasia Repeta specializes in digital marketing. At Duke University Press, she oversees elements of digital marketing for the journals program. A big focus of her work is on developing and tracking digital marketing campaigns, adapting and leveraging digital marketing technologies. She analyzes marketing data and participates in highly collaborative website projects. Kasia worked as a marketing professional in Poland and Turkey and oversaw projects in Eastern European and North African countries. Throughout her career and multi-cultural collaborations, she has been passionate about advancing her understanding of the impact that cultural differences and socio-economic barriers have on collaborative groups, and the importance of building diverse, inclusive environments. She is a co-editor of "The Wish Tree: Collaborative Stories by International Women." Kasia is a 2019 SSP Fellow and a member of the SSP Diversity, Equity and Inclusion Committee.