Bringing Diverse Perspectives into Scholarly Marketing

Our debut series on the SSP OnDemand Library, the 2020 Professional Development Series offers presentations on current trends and issues in scholarly communications—from the impact of COVID-19 to diversity, equity, and inclusion in publishing--available at your convenience. New video presentations will be released each week; free materials and paid sessions can be accessed individually or as part of a group; all recordings may be accessed asynchronously, but registrants can also interact with presenters and fellow audience members during live screenings! Videos will be offered on the following topics: Business Models and Strategies, Diversity, Equity, & Inclusion, Editorial Innovations, Ethics and Standards, Global Trends, Research Perspectives. Featuring panels of leaders in their respective fields, this series is a must for anyone wishing to keep abreast of the latest developments in the industry.

Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division. Based in New York, she led 250+ Marketing, Digital Strategy and Data/Analytics professionals around the world. In addition to Marketing, Colleen has also held leadership roles in Sales, Product, and E-commerce. She is known for driving strategic alignment and innovation around the customer.Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern marketing strategy and helping organizations successfully adopt marketing technology.

Dean Smith is Director of Duke University Press. His career in publishing spans more than 30 years and includes experience in scholarly, STM, university press, and trade- and association-based publishing. His career has evolved with the profession in a variety of roles including as press director, digital platform director, journal publisher, director of electronic publishing, vice president of sales, and marketing and society publisher. He is a published author, poet, and freelance journalist.

Kasia is a business development professional in researching local, regional, national, and online markets, with a unique understanding of the scholarly publishing ecosystem. Experience in business analytics and scholarly publishing digital systems.