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2021 Annual Meeting Session | Thinking Outside Books and Journals: How Publishing Teams Can Lead New Product Development

Many societies and associations have several teams that generate new product ideas, including meetings and education. Because of silos, publishing staff are often left out of these discussions. Yet the need for innovation couldn't be greater, both for income diversification and for expanding the reach of the organization's mission. In publishing teams, this can often lead to a pressurized environment of signing more books and starting more journals. But are there new avenues for developing products, thinking beyond the book-and-journal format, collaborating with colleagues from other teams, and in the process, enhancing job security? Our panelists think so and will share best practices in new product development, ways to integrate the process across the various teams responsible for revenue, and case studies of resulting products. You'll come away with an enhanced understanding of best practices in new product development, tips for breaking down silos and increasing collaboration, and concrete examples of successfully launched new products (however success is defined: revenue goals, membership development, enhancement of brand, etc.), including what worked and what was challenging. || Speakers: Alexa Colella, Michele Dominiak, Paul Gee, Jessica Lawrence-Hurt, Jess Ludwig
SSP Annual Meeting Session Learning Level
Mixed-Learning
Session ID
5C
Publication Date
05/26/2021
Keyword
product development, business case, revenue, income diversification
Without dwelling on the tumultuous events of the past year, our 43rd Annual Meeting aimed to recognize their impact, igniting—and sometimes forcing—innovation to meet changing demands. We explored the many new paths that materialize if we are willing to embrace the unexpected. What new insights and strategies have been discovered and implemented? What are the possibilities that have yet to be realized? As we move from reacting to adapting, how will our responses change the future of scholarly communications? And how should our responsibility to the larger academic ecosystem during this extraordinary time shape those responses? If you missed the SSP Annual Meeting, you can purchase individual keynote, plenary, and educational sessions on demand in the SSP OnDemand Video Content Library. You can also purchase an All Access Pass to the content on the Pathable platform through November 1.