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JQST Module 4 | Marketing

• Market strategy • Market research • Marketing tactics, ops, and execution

Journals Quick Starter

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This training course will provide attendees with a complete overview of the academic journals ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The course is composed of several “modules” touching on all major facets of journals publishing—financial skills and business models; marketing, editorial and production; data and decision making; and the tools and technology of journals publishing—each led by experts in their respective fields. The course has been designed especially for earlier- to mid-career professionals currently working in journals and hoping to gain a more rounded perspective on the journals publishing environment. It will also be useful to vendors, librarians, and book publishers who wish to enhance their understanding of journals publishing.

Cason Lynley

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Duke University Press

Lori Carlin

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Chief Commercial Officer & Senior Consultant, Delta Think Inc

With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the CCO and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. On the consulting side, Lori actively engages with clients to support their needs in all areas, with a special emphasis on business strategy and analysis, customer insight, and market research and strategy implementing customer insight methodologies and building effective strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, currently serving as SSP Annual Meeting Co-Chair, and held previous positions as a SSP Board Member, as well as numerous committee chair and member positions for SSP, ASAE, and PSP.