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The Changing Academic Publishing Landscape in China

For nearly two decades, international publishers have seen tremendous output from China provide mainly positive impact on their publishing programs. They’ve experienced growth from subscriptions to submissions to accepted papers, with little end in sight…or is there? China may now believe it is time to “build its own ship and sail independently,"" developing their own international academic publishing market. Recent activities and reports certainly indicate that China is looking to expand their scholarly publishing efforts, trying new approaches and providing funding to support experimentation. Now, an unprecedented large-scale national plan (including the “Action Plan for the Excellence of Chinese STM Journals”) includes specific directives to encourage internal, domestic collaboration and expansion. What if these efforts lead China to turn their publishing output inward? In this session, experts with local experience in China will provide first-hand insights into the most recent Chinese directives and developments that have the potential to disrupt the academic publishing industry in China. We will hear directly from those experimenting with new and novel approaches to publishing research in China, along with what Chinese researchers are saying today about publishing, open access, how they make submission decisions, and what publishers need to know about the new and emerging opportunities and challenges in China.
Release Date: 08/24/2020
Global Trends | Keywords: China, international relations, business models, STM, strategy, subscriptions
Our debut series on the SSP OnDemand Library, the 2020 Professional Development Series offers presentations on current trends and issues in scholarly communications—from the impact of COVID-19 to diversity, equity, and inclusion in publishing--available at your convenience. New video presentations will be released each week; free materials and paid sessions can be accessed individually or as part of a group; all recordings may be accessed asynchronously, but registrants can also interact with presenters and fellow audience members during live screenings! Videos will be offered on the following topics: Business Models and Strategies, Diversity, Equity, & Inclusion, Editorial Innovations, Ethics and Standards, Global Trends, Research Perspectives. Featuring panels of leaders in their respective fields, this series is a must for anyone wishing to keep abreast of the latest developments in the industry.

Director of Publications, Chinese Chemical Society

Dr. Donna Minton is the Director of Publications for the Chinese Chemical Society (CCS). She has played an instrumental role in the establishment of a new, independent publications program for CCS, including the launch of CCS’s flagship journal, CCS Chemistry. Dr. Minton has worked in scientific publishing since 2007 and has held positions at the American Chemical Society, Human Kinetics, and Science China Press. While she has developed an expertise in publishing, Dr. Minton has maintained deep connections within the chemical science community and strives to address challenges faced by researchers in order to best serve the community through her role in publishing. Dr. Minton has spent extended periods of time in China, and she enjoys working with her colleagues there while continuing to learn about Chinese culture and research.

Lori Carlin

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Director of Marketing & Senior Consultant, Delta Think Inc

With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the Director of Marketing and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. With both creative and technical expertise, Lori is adept at implementing customer insight methodologies and building effective marketing strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, serving as a SSP Board Member, and as a member of the PSP Professional Development and Annual Meeting Committees, and the ASAE Marketing Council, and recently co-chaired the SSP Branding Task Force.

Tao Tao

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Consultant, Tao-Consulting

Tao Tao is an independent consultant focusing on the Chinese academic market. She has worked in the scholarly publishing industry for her entire career, starting as Associate Editor of Chinese Medical Journal, the oldest academic periodical in China. Later she joined The Charlesworth Group, a UK publishing services company, and helped establish their first overseas office in Beijing and held the position of General Manager for 15 years before moving to the US office as Vice President of China Sales. Years of work in China and in the US has given Tao a good understanding of both the Chinese and Western community of academic communications.

Zong-Ming Cheng

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PHD, Editor-in-Chief of Horticulture Research/Plant Phenomics, Nanjing Agricultural University/University of Tennessee

Dr. Cheng received his BS in Fruit Science from Nanjing Agricultural University in 1982 and his MS (in 1988) and Ph.D (in 1991) from Cornell University in Ithaca, NY, USA. For over the last 20 years, Dr. Cheng has been working on genetics, breeding, biotechnology and genomics of fruits, ornamental and forest trees at North Dakota State University (from November 1990 to July 2001), at University of Tennessee (August 2001 to now), and jointly at Nanjing Agricultural University (September 2009 to now). Dr. Cheng has (co)authored about 70 refereed publications and his research has been funded by USDA, DOE/CPBR, EPA/CPBR, NSF and other public and industry supports. Dr. Cheng currently serves as Associate Editors, Consult Editor, and Guest Editor-in-Chief for several professional journals. Dr. Cheng was elected Fellow of American Society for Horticultural Sciences in 2012.