Director of Marketing & Senior Consultant, Delta Think Inc
With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the Director of Marketing and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. With both creative and technical expertise, Lori is adept at implementing customer insight methodologies and building effective marketing strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, serving as a SSP Board Member, and as a member of the PSP Professional Development and Annual Meeting Committees, and the ASAE Marketing Council, and recently co-chaired the SSP Branding Task Force.