OrthoSearch, is a unique offering aimed at giving an orthopedic publishing society member the research that they need, instead of serving up content that is only published in accordance with the scope of the journal portfolio. The conscious effort involved in this model to include diverse content types, including open access research ensures that a member gets value out of the product which in turn ensures engagement on the platform and a differentiated revenue model for the publisher. OrthoSearch today boasts of 390,000 documents across ~8 content types including journal articles, preprints, proceedings, videos and standards. About 41% of mainstream content is open access, members have the option to browse the product by any/all specialities/topics they are interested in and/or find interesting connections across topics. This one-stop portal also has a niche alerting service backed by a powerful AI led natural language search, which enables delivering relevant content sourced from multiple avenues efficiently and precisely. Moreover, it is SEO compliant, enabling the portal to be featured in the top three hits in Google searches for the domain. Its repurposing content, adding value to content, keeping the member community engaged, promoting your own content and generating revenue—all at the same time.
