Not so very long ago, we all had a pretty good idea of what constituted a value proposition for the organizations in our space. But today it's not so simple… With the move to a digital, increasingly open access world with a widening range of research outputs, defining a clear value proposition for the work we do is more challenging. Many organizations and communities are now grappling with how to effectively communicate the value that they bring to the research life cycle.
In this session, we will bring together representatives from across scholarly communications to discuss why it's important to understand and articulate your value proposition(s), how to develop one, what tools and resources are available, and more. They'll share their thoughts on what they see as the key value propositions for their community (discipline, publisher, society, scholarly infrastructure) and, by extension, for their own organizations.
Mixed-learning: Includes both applied and strategic perspectives on an issue; appropriate for those with at least some experience of the subject area seeking a mix of immediate/practical and future/planning information.
