Developing a Comprehensive Audience Strategy

As societies seek to fulfill their missions, serve their members, and expand their reach, they are exploring new technologies and a kaleidoscope of new content types to drive audience growth while maintaining engagement with existing members. Publishers, too, are seeking to grow their audiences beyond their traditional bounds and to experiment with new types of first-class research objects. In our increasingly virtual world, fragmented attention makes it both harder and more important than ever to establish trust and brand loyalty with your audience. The challenge then becomes bringing all of your organization's disparate activities, goals, and technologies into a single, comprehensive audience strategy. Join industry experts for a look at the differences in traditional and transformational strategies, how to get the most from all your content (whether it's research, blogs, or news), and how to leverage technology to grow and develop your audience.