Thinking Outside Books and Journals: How Publishing Teams Can Lead New Product Development

Many societies and associations have several teams that generate new product ideas, including meetings and education. Because of silos, publishing staff are often left out of these discussions. Yet the need for innovation couldn't be greater, both for income diversification and for expanding the reach of the organization's mission. In publishing teams, this can often lead to a pressurized environment of signing more books and starting more journals. But are there new avenues for developing products, thinking beyond the book-and-journal format, collaborating with colleagues from other teams, and in the process, enhancing job security? Our panelists think so and will share best practices in new product development, ways to integrate the process across the various teams responsible for revenue, and case studies of resulting products. You'll come away with an enhanced understanding of best practices in new product development, tips for breaking down silos and increasing collaboration, and concrete examples of successfully launched new products (however success is defined: revenue goals, membership development, enhancement of brand, etc.), including what worked and what was challenging. Learning Level: Mixed-Learning