Business Not As Usual: Learnings from Digital Transformation

Duration: 57 mins
Publication Date: 2023 | Jun 01

About the session

What's another session at SSP on how the industry needs to innovate, evolve the business model, and hire digital natives? It's another session telling us what we already know. Instead, this session will cover a range of topics and give you real, achievable strategies for how to truly make digital transformation happen. Topics will include: Changing culture: How to operate like a commercial business, Your measurement framework and getting stakeholder buy-in, Overcoming your fears of data and analytics, How to scale: when to onboard new tech/tools, when to partner with an external expert, and how to upskill your internal team — and yes, with limited resources, Taking inspiration from outside of this industry, particularly when it comes to product development and user experience

Collection

Annual Meeting (2023)

Speakers

Chief Commercial Officer & Senior Consultant, Delta Think Inc

With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the CCO and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. On the consulting side, Lori actively engages with clients to support their needs in all areas, with a special emphasis on business strategy and analysis, customer insight, and market research and strategy implementing customer insight methodologies and building effective strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, currently serving as SSP Annual Meeting Co-Chair, and held previous positions as a SSP Board Member, as well as numerous committee chair and member positions for SSP, ASAE, and PSP.
VP Digital Product Management and Development, JAMA Network/American Medical Association

Paul is the Vice President of Digital Product Management and Development at the American Medical Association, responsible for product innovation and operations at JAMA Network and the AMA Ed Hub. He is a solutions engineer and product development executive with 22 years of experience transforming medical publications into digital platforms. His leadership experience crosses diverse business functions, including editorial, publishing, marketing, platform operations, product management, and development.