In an era of AI-driven search and shrinking budgets, treating metadata as a back-office operational cost is no longer sustainable. To thrive, publishers must reframe metadata as a primary commercial asset.
This session follows metadata through the publishing supply chain in three focused presentations, each from a different vantage point: the data owner, the processor, and the receiver. Speakers share real-world strategies for building business cases, managing change, and demonstrating ROI at each stage of the chain.
Key discussion points include:
Strategic Growth: Revitalizing backlists and optimizing data for diverse publishing models, including Open Access.
AI and Automation: Using technology to enrich keywords and improve global discoverability at scale.
Quantifying Success: Methods for measuring the commercial and mission-based outcomes of metadata transformation.
Attendees will leave with a practical framework for repositioning metadata as a strategic engine of growth and efficiency rather than a cost to be minimized.
