The rise of "answer engines," search platforms, AI chatbots, and new discovery tools that deliver information without a single click is fundamentally reshaping how audiences, including researchers and wider audiences, access scholarly content. This, combined with longstanding challenges like anonymous usage and "download and go" behavior, means publishers face a perfect storm: How do you demonstrate value when users never visit your platform?
Our expert panelists will share real data on how researchers are actually using AI tools to access scholarly content, decode what "zero-click" behaviors mean for different stakeholder groups, and share tactics for capturing value even when traditional engagement metrics fail.
