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Lori Carlin

Lori Carlin

Chief Commercial Officer & Senior Consultant, Delta Think Inc
With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the CCO and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. On the consulting side, Lori actively engages with clients to support their needs in all areas, with a special emphasis on business strategy and analysis, customer insight, and market research and strategy implementing customer insight methodologies and building effective strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, currently serving as SSP Annual Meeting Co-Chair, and held previous positions as a SSP Board Member, as well as numerous committee chair and member positions for SSP, ASAE, and PSP.

Matching Videos

2 Matching Videos
On-Demand Training

JQST Module 4 | Marketing

01:07:40

Cason Lynley, Lori Carlin

• Market strategy • Market research • Marketing tactics, ops, and execution
On-Demand Presentations

The Changing Academic Publishing Landscape in China

01:09:33

Release Date: 08/24/2020, Zong-Ming Cheng, Tao Tao, Donna Minton, Ph.D., Lori Carlin

For nearly two decades, international publishers have seen tremendous output from China provide mainly positive impact on their publishing programs. They’ve experienced growth from subscriptions to submissions to accepted papers, with little end in sight…or is there? China may now believe it is time to “build its own ship and sail independently,"" developing their own international academic publishing market. Recent activities and reports certainly indicate that China is looking to expand their scholarly publishing efforts, trying new approaches and providing funding to support experimentation. Now, an unprecedented large-scale national plan (including the “Action Plan for the Excellence of Chinese STM Journals”) includes specific directives to encourage internal, domestic collaboration and expansion. What if these efforts lead China to turn their publishing output inward? In this session, experts with local experience in China will provide first-hand insights into the most recent Chinese directives and developments that have the potential to disrupt the academic publishing industry in China. We will hear directly from those experimenting with new and novel approaches to publishing research in China, along with what Chinese researchers are saying today about publishing, open access, how they make submission decisions, and what publishers need to know about the new and emerging opportunities and challenges in China.