Personalized Education: How to Breathe New Life (and Grow Revenue) with “Smart” Content

The SSP webinar program delivers a series of highly informative, thought-provoking webinars designed to challenge and stimulate discussion. Covering timely topics and offered regularly throughout the year, our one-hour webinars are available for viewing 180 days after the live broadcast.

Dr. Jonathan J. Wisco is Associate Professor at Boston University Aram V. Chobanian & Edward Avedisian School of Medicine, Department of Anatomy and Neurobiology. He is co-Director for the preclinical curriculum, Principles Integrating Science, Clinical Medicine and Equity (PISCEs); and Director of the Laboratory for Translational Anatomy of Degenerative Diseases and Developmental Disorders (TAD4). Dr. Wisco is also interested in best practices of teaching and learning, notably on the topics of curriculum design, faculty development, learning tools innovation, service-learning, and inclusive learning environments.

Elaine Tinkelman is a Senior Product Manager at the American Chemical Society, where she drives innovative digital learning strategies. With over three years of experience at ACS, she has been pivotal in transforming online educational offerings to better serve new customer bases and uncover new revenue streams. Previously, Elaine served as the Associate Director of Professional Education at the Association for Diagnostics & Laboratory Medicine (ALDM), where she managed accredited education and certification portfolios. She also held several roles at the American Diabetes Association (ADA), including Associate Director of Professional Education, where she led the design, development, and assessment strategy of all domestic training programs.

With more than twenty-five years of experience in society publishing and association management, Lori Carlin is a recognized expert in customer insight, market research, marketing strategy, and digital product development. Lori is currently the CCO and Senior Consultant at Delta Think, Inc., and has also held senior positions in Marketing, Sales, Online Content Delivery, and Subscriber/Member Services for a number of scholarly publishers and societies. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. On the consulting side, Lori actively engages with clients to support their needs in all areas, with a special emphasis on business strategy and analysis, customer insight, and market research and strategy implementing customer insight methodologies and building effective strategies for publishing programs and products, and has helped professional societies and corporations develop and deliver publishing products that best meet and exceed customer needs. She is also very active in the publishing industry, currently serving as SSP Annual Meeting Co-Chair, and held previous positions as a SSP Board Member, as well as numerous committee chair and member positions for SSP, ASAE, and PSP.

Lucy Chowns is a Head of Product at Pearson, a global learning company. She is responsible for ActiveLearn Primary, a digital platform for K-6 that provides support for in-class teaching using interactive whiteboards, as well as a range of interactive content for students, including ebooks and games. She is also responsible for Pearson's wider digital strategy for Primary/K-6 learning in the UK.

Michael has a diverse background in instructional design, UI/UX, program implementation, business operations, product management, and project management. He has supported the development and operations of learning solutions, platforms, and business lines across various for-profit and non-profit sectors, including government, technology, higher education, early childhood education, allied health, and medical associations. Currently, Michael leads the American Academy of Orthopaedic Surgeons’ online learning product development and the Learning Innovation Lab, which focuses on identifying opportunities new and sustainable learning experiences to support the orthopaedic and allied health communities.