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Books Quickstarter Training Seminar

This training seminar will provide attendees with a complete overview of the academic books ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The session program is composed of several “modules” touching on all major facets of books publishing—financial skills and business models; marketing, editorial, and production; and the future of books publishing—each led by experts in their respective fields. A bonus module will also introduce attendees to digital workflows for both books and journals. The course has been designed especially for earlier- to mid-career professionals currently working in scholarly publishing and hoping to gain a more rounded perspective on the books publishing environment. It will also be useful to vendors and librarians who wish to enhance their understanding of books publishing.

Matching Videos

7 Matching Videos

• The books P&L • Assessing the financial success of an existing portfolio • Assessing the financial success of a new book or series || Speakers: Mary Beth Barilla, Vivian Berghahn, Lori Carlin, Ashley Runyon

• Author and editor recruitment and management • The review process for books • Development || Speakers: Gita Manaktala, Sharon Mattern Büttiker, Lauren Schultz

• Editing and design • Print vs. digital • Production challenges || Speakers: Meg Moreland White, Kate Warne

• Markets for scholarly books (institutional, retail, direct, special, etc.) • The role of resellers • Licensing and role of eBook aggregators || Speakers: Allison Durocher Tarazona, Lisa Nachtigall, Marit Vagstad
On-Demand Training

Books Quickstarter Training 5: Marketing

01:14:15

• Marketing strategy • Marketing tactics, ops, and execution || Speakers: Emily Hamilton, Stephanie Williams

• Open Access books • The future of the academic monograph || Speakers: Kelley Squazzo, Heather Staines, Charles Watkinson
On-Demand Training

Quickstarter Training: Digital Workflows

58:23
• Accessibility • Standards • Metadata • Working with eBook platform partners || Speakers: Bill Kasdorf, Barbara Pope, Jabin White