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Books Quickstarter Training 1: The Business of Academic Publishing

• The books P&L • Assessing the financial success of an existing portfolio • Assessing the financial success of a new book or series || Speakers: Mary Beth Barilla, Vivian Berghahn, Lori Carlin, Ashley Runyon
05/18/2021
This training seminar will provide attendees with a complete overview of the academic books ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The session program is composed of several “modules” touching on all major facets of books publishing—financial skills and business models; marketing, editorial, and production; and the future of books publishing—each led by experts in their respective fields. A bonus module will also introduce attendees to digital workflows for both books and journals. The course has been designed especially for earlier- to mid-career professionals currently working in scholarly publishing and hoping to gain a more rounded perspective on the books publishing environment. It will also be useful to vendors and librarians who wish to enhance their understanding of books publishing.