Just as new directions in leadership have changed the way organizations have thought about their activities, cultures, and policies, new directions in data have done the same. While many organizations have used data to track the success of usage, sales, and other activities, this panel will outline some actionable ways to blend quantitative and qualitative data to foster innovation. In this session, our panelists will discuss the ways organizations can use internal data to improve workflows and staff experience, how we can use data to better inform the impact of our outputs and activities, and how data can help us understand our stakeholders’ decision-making process and motivations.

Open Access usage reporting is becoming ever more complex. Growing content syndication means that usage is occurring at scale across multiple platforms. While it's clear how this usage can be reported via COUNTER to libraries, it's less clear what other stakeholders are looking for, such as funders, editors, and authors. How granular should reporting be? Is there a role for geo-locating usage to help in organizational affiliation? What's the importance of human vs machine interfaces? And is all usage created equal, and does that matter? This session brings together four different perspectives: an OA publisher, an institutional funder, an open repository, and a vendor. We'll walk through what's known and then start to unpack the questions for which we don't yet have answers. Our goal is to inform our community understanding of the challenges ahead of us and, hopefully, start to lay the groundwork for future standards in this area.