Leveraging Your Publishing Programs to Support New eLearning Products

As trusted discipline-specific homes of high-quality content, scholarly associations and societies are well-positioned to support educational initiatives for professional development or academic use. Developing an eLearning product can create a new revenue source for associations facing stressed budgets due to changing meeting attendance and open access. Systems and workflows that support traditional publishing may not equip associations to launch a program. Obstacles including SSO, systems integration, selecting the right Learning Management System, curating learning content, ongoing maintenance, and designing a model to see a financial return can seem daunting. It is worth the effort, however, considering the value in member benefits, retention, and the increased impact of the content. In this panel, we will share how associations are innovating to overcome these obstacles and launch new programs to support eLearning. Associations and consultants working in this area will share lessons learned through specific projects in engineering, medicine, and business.

Publication Date

2023 | Jun 01

45th Annual Meeting (2023)

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"Transformation, Trust, and Transparency" The pace of change in our industry continues unabated, with seismic shifts in areas such as the dissemination of research, business models, and the nature of the workplace. And yet, while pressure for change has become the new normal, fundamental change has proved more elusive. We invite you to join us in highlighting the Trust and Transparency issues that underlie many of the challenges we face and exploring what it takes to create more meaningful Transformation in scholarly publishing.

Andrea Eastman-Mullins

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Heather Goodell

1

Martin Davies

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Paul Gee

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VP Digital Product Management and Development, JAMA Network/American Medical Association

Paul is the Vice President of Digital Product Management and Development at the American Medical Association, responsible for product innovation and operations at JAMA Network and the AMA Ed Hub. He is a solutions engineer and product development executive with 22 years of experience transforming medical publications into digital platforms. His leadership experience crosses diverse business functions, including editorial, publishing, marketing, platform operations, product management, and development.

Rebecca D. Rinehart

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Senior Associate, Maverick Publishing Specialists

Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing—book, journals, periodicals, and online. She is the former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world’s leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioral science. Previously Rebecca served as Senior Director and Publisher at The Endocrine Society and Senior Director of Publishing at the American College of Obstetricians and Gynecologists.