The Cookie Trail - Where is it Leading Us? Can We Measure Effectiveness without Infringing Privacy?

The increased focus on privacy and restrictions on cookie usage is having a definite effect on what can or can't be done with academic content. Publishers want to see how their content is used. Libraries want to track usage but also to respect user privacy. What we want for our own content may not be the same as what we demand from other people's content. Many organizations that provide recommendations, for example, use third-party cookies. These third-party cookies are being forbidden, and publishers should be aware of the implications. For example, a vendor may currently collect data on society members and use that data to provide targeted pharma-related adverts. With all this in mind, can we implement tools for auditing our site performance without infringing privacy regulations? While site audits have been widespread for e-commerce sites for years, it is desirable to audit the recommendation and discovery capability of an academic site. Can we identify the metrics of success for recommendations for our users without infringing privacy? How can we effectively measure site engagement when the customers don't purchase anything? Topics covered will include the use (and misuse) of APIs to enhance and measure the site's effectiveness. || Learning Level: Foundational || Speakers: Lisa Janicke Hinchliffe; Chirag Jay Patel; Tim Lloyd; Amanda Ferrante

SSP Annual Meeting Session Learning Level

Foundational

Publication Date

2022 | Jun 02

44th Annual Meeting (2022)

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“Building a More Connected Scholarly Community” The last 19+ months have been a fascinating contradiction, making us feel both painfully disconnected and also perhaps more bonded than ever before. How can we take the strengths we already possessed as a community, fold in lessons learned during the pandemic, and aim for being an even stronger, broader, and more connected community? Our Annual Meeting brings together academics, funders, librarians, publishers, service providers, technologists, and countless others with a communal interest and stake in the dissemination of scholarly information. We look forward to the 44th Annual Meeting as an opportunity to reconnect and to connect anew.

Amanda Ferrante

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Senior Product Manager, Identity & Access Management, EBSCO

Amanda Ferrante is Senior Product Manager for Identity & Access Management for EBSCO Information Services, focusing on removing barriers to access for researchers and supporting ease of administration for librarians. Her work is informed by the library community’s needs related to privacy, security, and seamless experiences. Amanda has been with EBSCO since 2017 and previously earned her MLIS from Simmons University.

Chirag Jay Patel

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Head of Sales, R Discovery Content Partnerships, and UNSDG lead, Cactus Communications

Jay is a sales professional with a passion for leveraging AI technology to solve key business challenges in publishing, academia, and life sciences. With a strong commitment to achieving the United Nations Sustainable Development Goal of Quality Education, Jay is dedicated to expanding the reach of science and research, making it more engaging and accessible, particularly in the Global South. As the Head of Sales (Americas) at Cactus Global, Jay plays a vital role in making CACTUS's technology solutions accessible to publishers, societies, and research institutes in the region. He aims to drive impact, attract new clients, and ultimately contribute to the achievement of SDG 4 by ensuring quality education is accessible to all.

Lisa Janicke Hinchliffe

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Coordinator for Information Literacy Services and Instruction & Professor, University of Illinois At Urbana-Champaign

Lisa Janicke Hinchliffe is Professor/Coordinator for Information Literacy Services and Instruction in the University Library and affiliate faculty in the School of Information Sciences at the University of Illinois at Urbana-Champaign. As the 2010-11 ACRL President, she led the launch the ACRL Value of Academic Libraries Initiative. Lisa is currently Editor of Library Trends, a “chef” of The Scholarly Kitchen, and Chair of the IFLA Information Literacy Section. Other service includes positions in DLF, NISO, ARL, ALA, ILA, and LOEX. Lisa has consulted, presented, and published widely on the value of libraries, strategic planning, organizational innovation, emerging technologies, program evaluation, library assessment, privacy, inclusion and equity, information literacy, and teaching and learning.

Tim Lloyd

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Founder/CEO, LibLynx

Tim Lloyd is founder and CEO of LibLynx, a business helping publishers, service providers and libraries to manage identity and access to online resources, and better understand the usage and impact of those resources. Tim is a member of the Governance committee and co-Chair of the Outreach committee for SeamlessAccess.org, and a member of COUNTER’s Open Access/Unpaywalled sub-group. His career spans several decades in a variety of product development and operational roles in online publishing, with a particular focus on developing innovative products and services to support online learning and research.