Everyone would like to be able to predict the future and guarantee success. While we can’t do that, we can gain insights by assessing the current state and use that information to make calculated assumptions about future behaviors and growth. In this webinar we will help you do just that. We will delve into the most significant scholarly communication trends that have shaped 2023, and look ahead to some of what anticipate will most impact our industry in 2024. The webinar will lead attendees through an exploration of the latest innovations, disruptors, and transformative advances shaping the way we work and interact with our community.

Everyone would like to be able to predict the future and guarantee success. While we can’t do that, we can gain insights by assessing the current state and use that information to make calculated assumptions about future behaviors and growth. In this webinar we will help you do just that. We will delve into the most significant scholarly communication trends that have shaped 2023, and look ahead to some of what anticipate will most impact our industry in 2024. The webinar will lead attendees through an exploration of the latest innovations, disruptors, and transformative advances shaping the way we work and interact with our community. Whether you are an innovator, seeking to stay ahead of the curve, or simply curious about what new challenges and opportunities 2024 have in store, this webinar will provide valuable insights to help you stay current and plan for the year ahead. Join us if you’re ready to be inspired, informed, and equipped with the knowledge you need to successfully navigate our changing scholarly landscape.

The word "innovation" is on everyone's lips. Yet, of all the career paths in scholarly communications, one of the least discussed is entrepreneurship. This panel features CEOs and founders who have launched ventures ranging from publishing houses to technology start-ups, community organizations, and consultancies. Of course, entrepreneurship is about having a (good) idea for a product or service. But at the heart of all new ventures lie two critical matters: money and people. How can I fund my business, and what are some differences between bootstrapping and securing external funding? Why does cash flow so often determine success or failure? How can I find the right partners, and what are the key roles that need to be filled to get started? More topics will be covered, including the importance of business models; creative marketing on a limited budget; storytelling and legitimacy-building; shortcuts to administrative duties; attracting talent; technology hurdles.

While current tech news is dominated by the advent of Chat GPT, and AI’s many implications (both known and unknown), there are other emergent trends the scholarly publishing industry would do well to note – believe it or not! This session will be a sampler of three topics, presented by three speakers with unique perspectives on each: 1) changing reader consumption habits, namely the shift from .pdf to full-text and its causes, implications, and opportunities; 2) evolving dynamics around access controls and credentials; and 3) why curated content and sophisticated search are more important than ever.

The increased focus on privacy and restrictions on cookie usage is having a definite effect on what can or can't be done with academic content. Publishers want to see how their content is used. Libraries want to track usage but also to respect user privacy. What we want for our own content may not be the same as what we demand from other people's content. Many organizations that provide recommendations, for example, use third-party cookies. These third-party cookies are being forbidden, and publishers should be aware of the implications. For example, a vendor may currently collect data on society members and use that data to provide targeted pharma-related adverts. With all this in mind, can we implement tools for auditing our site performance without infringing privacy regulations? While site audits have been widespread for e-commerce sites for years, it is desirable to audit the recommendation and discovery capability of an academic site. Can we identify the metrics of success for recommendations for our users without infringing privacy? How can we effectively measure site engagement when the customers don't purchase anything? Topics covered will include the use (and misuse) of APIs to enhance and measure the site's effectiveness. || Learning Level: Foundational || Speakers: Lisa Janicke Hinchliffe; Chirag Jay Patel; Tim Lloyd; Amanda Ferrante

In this session, we will review the current landscape of remote access technologies from the perspective of Internet standards development, vendor support, and library impact. We will share how companies like Google, Apple, and others are introducing new privacy-enhancing features that are already impacting the traditional ways libraries provide access to remote content and how traditional access technologies such as IP address and Referral URL authorization are already being blocked by some web browsers. Even federated identity will see changes to how the protocols work to enable authentication and authorization online. We will also explore approaches that stakeholders across the industry can use to mitigate the impact on remote access in the short term and advocate beyond our industry for longer-term solutions to address this critical need.

Open Access usage reporting is becoming ever more complex. Growing content syndication means that usage is occurring at scale across multiple platforms. While it's clear how this usage can be reported via COUNTER to libraries, it's less clear what other stakeholders are looking for, such as funders, editors, and authors. How granular should reporting be? Is there a role for geo-locating usage to help in organizational affiliation? What's the importance of human vs machine interfaces? And is all usage created equal, and does that matter? This session brings together four different perspectives: an OA publisher, an institutional funder, an open repository, and a vendor. We'll walk through what's known and then start to unpack the questions for which we don't yet have answers. Our goal is to inform our community understanding of the challenges ahead of us and, hopefully, start to lay the groundwork for future standards in this area.