How to Build a Lasting Culture of Innovation (and What Not to Do): A Conversation with the Experts

Publishers often struggle with innovation. Attempts to introduce new people and ideas often fail to deliver meaningful and long-lasting change, leaving managers and leaders wondering what went wrong. Worse, repeated organizational attempts to create change can lead to a culture of cynicism around change management and fear of the dreaded re-org. They say that 'culture eats strategy for breakfast,' so it's tempting to think that the answer is to change the culture of an organization rather than just its products, processes, or even people. The focus on culture is laudable but can also be a trap because it's often rooted in the same paradigm that change is finite, with a beginning, a middle, and an end. Truly innovative companies don't treat change as a single event to be managed but create business structures that enable and support innovation. This session explores how organizations can enable a culture of true innovation by hearing how experienced practitioners have succeeded (and failed!) in their attempts at building a culture of innovation: • A change expert in helping transform organizational culture. • A people expert in recruiting and managing people who can help organizations become more innovative. • A veteran - someone who's been there and done that, with the scars to prove it. Through listening to real-world examples as well as practical advice, participants will leave with a better understanding of the value of a culture of innovation, how to get started on building one, and tips on some of the do's and don'ts. || Learning Level: Mixed-Learning || Speakers: Katherine Christian; Kelly May; Sara Rouhi; Ann Michael