Vertical Integration of the Vibe

"Transformation, Trust, and Transparency" The pace of change in our industry continues unabated, with seismic shifts in areas such as the dissemination of research, business models, and the nature of the workplace. And yet, while pressure for change has become the new normal, fundamental change has proved more elusive. We invite you to join us in highlighting the Trust and Transparency issues that underlie many of the challenges we face and exploring what it takes to create more meaningful Transformation in scholarly publishing.

Adrianna Borgia is the Managing Editor of Microbiology Spectrum and Microbiology Resource Announcements at the American Society for Microbiology where she oversees the development and daily operations of the journals. Prior to that, she was a Production Team Manager at Elsevier, working with society-owned titles in the health & medical sciences fields. She is also a volunteer on the Generations Fund Committee for SSP and is the Vice President and Chair of the North American Global Event committee for ISMTE. Adrianna lives in the Philadelphia area, and she loves running, caring for her cockatiel, practicing embroidery, and watching the Phillies (even if they’re losing).

Bonnie Gruber is the Managing Director, Market Research Practice Director, and a Partner at Delta Think. She has extensive experience in product strategy, marketing, pricing, and market research. She works with clients to help them understand their customers’ needs and, based on that understanding, to create or refresh individual products, product portfolios, services, and partnerships. Bonnie is an expert in market research methodologies. Throughout her career, she has led many efforts to transform previously print or print-native content into valued tools and offerings. Since joining Delta Think in 2012, she has continued to lead numerous customer insight initiatives and assisted clients in transforming new insights into compelling and successful products and services. Bonnie has more than twenty years of experience in publishing and technology, and has held senior positions in product strategy, marketing and market development, customer research, and product management. Bonnie holds a B.A. in economics from The University of Pennsylvania and an MBA from George Washington University School of Business.