Faced with dwindling revenues due to Plan S and digital disruption, academic societies, and publishers are under tremendous pressure to innovate. The problem is that their marketing teams are predominantly still catering to Baby Boomers and Gen X, whereas their real target audience is millennials and Gen Z researchers, who are tech-savvy, digitally inclined, and mobile-first. To meet these early-career researchers where they are, publisher and society marketing teams need to understand their digital consumption preferences and then use strategies like multiformat and omnichannel digital outreach that have proven immensely successful in other content-centric industries. In this session, we will share an in-depth analysis of how early career researchers across geographies are using social media for science communication. Further, panelists will share tactical marketing strategies and real case studies to help publishers and societies reel in early-career researchers and see their membership and engagement grow like never before. || Speakers: Nikesh Gosalia; Charlie Rapple; Jennifer Regala

The pandemic united us in ways we'd never experienced. It blurred the lines between silos and helped us realize shared experiences where we may have thought "disparate" was a better descriptor of roles in the publishing community. We realized that we all want best-in-class in collaboration, problem-solving, and inclusion, even though our environment sometimes makes it difficult for us to imagine seeing eye-to-eye. || Speakers: Michele Avissar-Whiting; Dominque J. Moore; Ben Mudrak; Jennifer Regala; Alexa Colella; Willa Liburd Tavernier

The world of journal publishing is grappling with a sustainability crisis, and much like Big Agriculture's farming methods, corporate publisher practices are testing consumers' trust. Concerns have been mounting about for-profit publishers extracting resources from the academy, especially in light of the Open Access movement, as increasing publishing fees threaten a "pay-to-play" future. At the same time, some corporate publishers have removed guaranteed revenues from society contracts, seeking profits without assuming risk. These factors could lead to further inequities in publishing and funding droughts. What steps are needed to course correct? Similar to the locally sourced/owned farming movement, some argue moving to academy-led publishing models could result in more sustainable business practices. This panel will dig into: How more independent society publishing could promote efficient practices and funnel resources into the academy, Pros, and cons of corporate publishing economies of scale, and Organizational and technical opportunities and challenges when publishing in-house.

This is the story of The Journal of Urology, a peer-reviewed journal, and its Editorial Board. We've worked together to grow the foundational values of a team and publication that stand for more than chasing impact. We are committed to engagement, DEI, involving early career researchers, transparency, and instilling a vibe of belonging. The vibe needed to be a vertical integration, starting at the beginning of our processes all the way to the end, with full buy-in of our editors, authors, reviewers, readers, and community. Learn from our Editorial Board members, who lead demanding research groups and practices, yet prioritize this mission, and scholarly publishing community members willing to share their time and passion to help make us better. In the words our Editor-in-Chief, Dr. Robert Siemens, often borrows from Jerry Reed's "East Bound and Down": "We've got a long way to go and a short time to get there."