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Identity Crisis: Building and Maintaining a Journal Brand Strategy

Scholarly journals represent more than just the articles collected therein. Sometimes they are more widely known and recognized than the organizations supporting them! There may also be contrasts between the branding of a journal and its perceived or actual utility to its discipline. This discussion will include input from various stakeholders—editors, authors, and researchers—to identify best practices for reconciling and realizing branding goals.
Publication Date
2022 | Jun 21


The SSP webinar program delivers a series of highly informative, thought-provoking webinars designed to challenge and stimulate discussion. Covering timely topics and offered regularly throughout the year, our one-hour webinars are available for viewing 180 days after the live broadcast.

Audrey Clark


Senior Marketing Specialist, Fortress Press

Audrey Clark is a Senior Marketing Specialist at Fortress Press, an imprint of 1517 Media, where she oversees the digital marketing program. Before joining Fortress, she was Associate Marketing Manager of Lexington Books, an imprint of Rowman & Littlefield. In 2021, Audrey was named a Publishers' Weekly Star Watch Honoree and currently serves as a mentor for the People of Color in Publishing Mentorship Program.

BethAnne Dorn


Product Marketing Manager, Research Square

Ginetta E.B. Candelario


Professor, Smith College and Editor, Meridians: feminism, race, transnationalism

Ginetta E.B. Candelario is Sociologist and Endowed Professor in the Department of Sociology at Smith College in Northampton, MA, where she is also faculty affiliated with the departments of Latin American and Latino Studies, Gender and Women, and the Jandon Center for Community Collaboration. The Editor of Meridians: race, feminism, transnationalism since 2017, she has also published a dozen articles and several books, one of which, Black behind the Ears: Dominican Identity from Museums to Beauty Shops (Durham, NC: Duke University Press, 2007), received the 2009 Best Book Award from the Latin American Studies Association (LASA) and the 2008 Best Book Award from the New England Council of Latin American Studies. Ginetta is the 2021–2022 Wilbur Marvin Fellow at the David Rockefeller Center for Latin American Studies at Harvard, and a 2021 NSA Fellow at the Dominican Studies Institute. She was elected member of the Executive Board of LASA from 2017 to 2020, was a founding Vice President of the Association of Latino Studies Association from 2016 to 2018, and has been a founding member of the New England Consortium for Latino Studies since 2010.

Madison Crystal


Senior Brand Communications Manager and Head Writer, PLOS

Madison Crystal is the Senior Brand Communications Manager and Head Writer for PLOS. She graduated from UC Berkeley with a BA in English and has worked in marketing and communications for the past 9 years, primarily at non-profits. She loves helping organizations articulate and advance progress towards their mission. She joined PLOS in 2016 providing training and communications support to researchers serving on PLOS Editorial Boards, eventually shifting to broader marketing roles. In her current capacity, she provides brand strategy direction, messaging and voice for PLOS and our journals.